Coach Schell grew up in Scott, Saskatchewan and played AAA in western Canada. Upon finishing his youth career, Brad was drafted by the Spokane Chiefs of the WHL. He played four seasons for the Chiefs including the 2003-2004 where he led the team in scoring with 92 points. Known as prolific scorer, Coach Schell scored a staggering 110 points in 63 games during the 2006-2007 season for the Gwinnett Gladiators in ECHL. He currently resides in Atlanta, GA with his wife Kim and two sons, Ryder and Gavin.