Total Package Hockey (TPH), one of the nation’s leading hockey academies and event organizers, is proud to announce Jacqueline Keeso as the new Chief Experience Officer (CXO). Jacqueline will be responsible for the creation, execution, and integration of the overall customer experience. She will work to define and enhance TPH’s customer journey and ensure a consistent, empowering experience for all student-athletes. Furthermore, she will also work with TPH alumni to better serve current student-athletes after their time with TPH. 

“The addition of Jacqueline as TPH’s Chief Experience Officer will help us to define and improve our services for our student-athletes, families, alumni, and our employees,” said Nathan Bowen, CEO of TPH. “She brings a wealth of knowledge, and I am confident she will identify, develop, and implement unique strategies and ideas to connect our mission and team.” 

What’s more, Jacqueline will be working with the TK Scholarship Fund to offer scholarship opportunities to deserving student-athletes. The Fund was created to celebrate the life and legacy of MAJ Thomas E. Kennedy, who was killed in the line of duty in Afghanistan on August 8, 2012. As MAJ Kennedy’s legacy lives on through the recipients of this scholarship, Jacqueline will work with current management to innovate, enhance, and grow the scholarship’s impact.

“I’m thrilled to join TPH as Chief Experience Officer. I can’t think of a better purpose to align with: helping to empower and shape the leaders of tomorrow through TPH’s holistic program of sport, academics, and mentorship,” said Keeso. “I look forward to meeting and working with our fantastic TPH families, alumni, and employees.”

Prior to TPH, Jacqueline worked for Mission Aviation Fellowship, an international humanitarian organization, in Donor Engagement and Marketing. After, she would serve as a Customer Success Manager and Client Executive for Forrester, where she was responsible for new revenue, current customer growth, and client satisfaction. Her portfolio included some of Canada’s largest insurance and wealth management firms, and she was recognized as the MVP of the Premier Canada Team in 2018.  

Lastly, she served as Director, Global Customer Experience for DigitalEd where she oversaw global growth initiatives for current customers and overall customer experience. Jacqueline overhauled customer management, renewal, and expansion practices by grounding the company’s actions in analytics and customer insights.

Jacqueline has a BBA of International Business from Boise State University and an MBA from the University of Oxford, UK. She also holds her Project Management Professional (PMP) certificate as well as a Lean Six Sigma Green Belt (LSSGB).

To learn more about Total Package Hockey, click here.

About TPH

Founded in 2001, TPH seeks to become the world leader in positively impacting the lives of student-athletes through sport. TPH platforms include association management, elite prospects programs, tournaments and showcases, camps and clinics, and its hallmark Center of Excellence academy model, serving over 10,000 student-athletes on an annual basis, throughout 15 U.S.based divisions. TPH prides itself on taking a holistic approach, one that emphasizes the development of the individual in four ways: (1) as a player within a team setting, (2) as an athlete, dedicated to reaching his/her physical potential, (3) as a student, working to achieve his/her academic goals, and most importantly, (4) as a person, striving to win the ultimate game, and that’s the game of life.

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